In 1852, Levi Strauss, an immigrant from Bavaria, decided to manufacture durable clothes for the local hardworking people during the California Gold Rush. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls, now called "blue jeans." Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in.
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans, with some 500 stores worldwide, and products available in more than 100 countries. Check out the iconic original denim Women's 501 Jean Shorts or the Men's Tsunami Trucker Jacket. TYLER'S is excited to bring Levi's products to our stores across Texas and online shoppers.