Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success, being the first company to tap into the women's surf market. Women's surfing grew alongside the brand over the next couple of decades, with some of the best surfers in the world on Roxy's team.
Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbags to Henley, wetsuits to ski jackets, the key ingredient of their products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy."