About Pura Vida at TYLER'S
Pura Vida bracelets started in 2010 after two friends from Southern California met artisans in Costa Rica and brought their handcrafted bracelet designs back to La Jolla. The brand grew from colorful string bracelets into jewelry, charms, rings, and accessories while keeping artisan-made details at the center of its identity. Pura Vida's beachy colors and stackable designs fit lake days, campus outfits, festival weekends, and casual Texas wardrobes that lean relaxed but personal. Find more add-ons in accessories, sunny-day picks in lake day, and casual apparel in women's clothing.