Smith Optics sunglasses and goggles bring mountain-born eyewear performance to bright outdoor days, road trips, snow travel, and water-heavy weekends. Founded in 1965 by Dr. Bob Smith, the brand started with innovative ski goggles and grew into sunglasses built for sport and lifestyle use. Smith's ChromaPop lens technology is designed to enhance color and contrast, helping details look clearer in changing light on trails, lakes, pavement, and slopes. With lightweight frames and active-ready shapes, Smith fits Texas sun as easily as a Colorado ski trip. Wear Smith eyewear with The North Face apparel, Chaco sandals, and accessories.